At the forefront of launching a successful retail food brand is the need to understand the target customer, anticipate their needs, and inspire them further. Entrepreneurs need to leverage insight, knowledge and continuously innovate through deductive failure i.e. continuously challenge your own great ideas and build upon them. Hiring people with immense passion and those who are not shy from selling directly or indirectly, while maximising every sales opportunity is incredibly important. One needs to create a stand out shelf presence through packaging because packaging is the first and the last contact a consumer makes with your product.